Semalt Recommendations On How To Promote Your Website With SEO
One thing is to create a business, the other thing is to promote it to be successful. This sometimes escapes some website owners who find themselves far from the best positions on google. However, how to promote one's website through SEO? Indeed, promotion in search engines is a way by which you can climb the ladder and be counted among the very first. But unfortunately, many do not succeed.
In this article, we will show you in few steps how you can promote your website using SEO tools such as the DSD. Then we will highlight the potential of the SEO Personal Dashboard in promoting your business.
So, let's move on to the steps to follow in order to succeed in this mission.
Step 1: Analyze the site, the topic and the competitors
Speaking of businesses like internet stores, service and product sites, news sites, billboards and forums, this step is essential.
When an SEO specialist gets all the access to project analysis and webmaster panels (or adds a site independently), he / she proceeds to analyze the goods and services of the project and also gives an overall assessment of the site to understand what work needs to be done first.
It is at this point that a strategy for promoting the project and a detailed work plan are developed.
What exactly does a specialist do? He / she:
- analyzes the overall visibility of the site not only for high-frequency queries but also for medium and low-frequency queries;
- analyzes the competitors, market leaders to understand what to focus on in this area; what is better in the competing sites;
- analyzes the structure of the leading sites in the niche, their link profile;
- marks the requests for which landing pages should be created and optimized on the client's site;
- performs both regular analyses based on search results and system analyses, for example, using the SEO Personal Dashboard.
Why is all this necessary? The SEO specialist determines if there is an immediate need to make global changes to the site. For example, changing the CMS (Content Management System), adapting the site to mobile devices, etc.
A competent specialist informs in advance about the need for global changes to clarify with the programmers, if possible, for example, the revision of the current version of the CMS.
It also allows you to clarify the overall budget for website promotion: content costs, links and other costs. It is best to make global changes in advance. Otherwise, by the third or fourth month of the SEO audit implementation, you will find yourself in a bind. You will be faced with the fact that it is technically impossible to optimize filters, add new tags or categories.
Step 2: Form the core of search queries
How do you create a semantic core without the help of an online store specialist? The answer to this question is simple: use the DSD tool.
With this tool, you now have in your hands a promotion strategy, a work plan, a preliminary analysis of the site as well as the sites of the market leaders.
The core is useful for:
- Form the structure of the site.
- Compile templates to generate and manually form META tags (Title, Description, Keywords), H1, H2 headers.
- Writing texts on landing pages.
- Create competent links.
- Optimize external websites.
- Analyze the visibility of the site.
The semantic core can be made up of several hundred search queries (for small business card sites) or several hundred thousand (for online stores).
Step 3: Form a broad site structure
Search engines consistently improve their algorithms and display the most relevant pages for user requests.
If you want to see your project in better positions, then you can't do without forming a wide site structure. Indeed, for each group of search queries, you need to create and optimize your landing page.
For high-frequency queries, category pages are created. Here's how you can get ideas for creating new landing pages:
- Program analysis.
- Competitor analysis.
- Internal site research.
- Product line / service line analysis.
This is a long process, and in large projects, new filter pages for specific categories are created even two years after the start of site promotion. Nevertheless, most of the work of expanding the landing page structure should be done in time for a quick and satisfactory result.
Step 4: Forming an internal optimization task
The specialist proceeds to the correction of internal optimization errors of the site. Then he / she works with landing pages for groups of requests and removes duplicate pages. For this purpose, a technical SEO audit of the site is performed, based on which an internal optimization task is formed.
The following points must be completed (in order of importance):
- Configuration of automatic generation of Title, Description and H1 headers based on templates for categories, products, filters, filter intersections, pages created for geographic queries, etc.
- Formation of page addresses on the site (bringing them to a human-readable form).
- Optimization of filters: creation of URL generation rules for filters and their intersections, meta tags, visibility of links to filters).
- Increase of the server response speed, loading of the site pages.
- Removal of duplicates with permanent redirects, canonical addresses, noindex follow.
- Creation of an XML sitemap.
- Multilingual settings (if language versions are available).
- Optimization of pagination pages.
- Optimization of server response code and page headers.
- Implementation of micro-tagging for reviews, information on product pages.
Step 5: Organize the internal mesh
Often, the problem of filling promoted pages with static weight becomes the reason for the poor ranking of the site. What is it really about? It is important not only to create landing pages but also to organize internal links so that users and the search engine robot can easily access other pages.
As a result, they may not appear in the search engine index. Indeed, this problem usually occurs with optimized filter pages. A user can access these pages by selecting a filter without being seen by the search engine robot.
Step 6: Content optimization
The optimizer manually generates unique meta tags (title, description, keywords) and H1 headers based on the "long tail" of search queries for pages where this is necessary. In addition, for the promoted pages of the site, texts are formed. These texts include previously collected key queries while taking into account the current requirements of search engines.
The texts affect both the page ranking for high-frequency queries and the display for "long tail" queries. To better optimize your content, use the SEO Personal Dashboard tool to collect all the information that will really help you.
Step 7: Work with a crawl budget
The crawl budget of a search robot is the number of pages it can crawl simultaneously on the site.
Very often after reading 1-2 articles, on website promotion, owners with the help of filter and tag optimization, create hundreds of useless filter pages for which there is no or very little demand. In addition, the intersection pages of two filters of the same block (for example, two tags), the intersections of four or more filters, are not closed for the robot.
As a result, the search robot can only index a part of the filter pages and leave the site. Even if you do the rest competently, this will be the reason why the pages will not be included in the index. In addition, the static weight of the category pages will be considerably reduced.
It is recommended that only experienced professionals work on the subject. Experts will competently close "junk pages" to promote indexing.
Step 8: Improve the usability of the site
Do search engine algorithms take into account behavioural factors (how the user interacts with the site)? Yes, they do. So, SEO specialists work on:
- User attraction
- Decreasing the bounce rate
- Increasing the length of stay on the page
Adapting the site to mobile devices will significantly increase the visibility of the site in mobile search results, and conversions from mobile devices will also increase. Simplifying navigation reduces bounce rates. The competent design of the "About Us" page will increase visitor and search engine confidence.
Step 9: External website optimization
In some low-competition topics, it is possible to do without building a mass of external links. But most of the time, external optimization is necessary. The more high-quality subject matter sites talk about you, the more authoritative you are in the eyes of the search engines.
However, there are many parameters according to which you should create a link profile and choose donors. SEO specialists can use permalink exchanges, add natural links from forums, Q / R services, and even publish directly through webmasters of sites that do not sell links.
In addition, we always recommend that owners publish this content to allow users to link themselves. These are the most useful links.
Step 10: Increase conversion of visitors to customers
This is actually a complex step that requires knowledge of design, usability, email marketing and even the skills to create quality content. What does a specialist do in the first place? He:
- fixes the order forms;
- adds ways to communicate with managers via the site;
- changes the colours of page elements;
- works with notifications;
- configures triggered personalized mailings.
And that's just one-hundredth of the improvements that increase site conversion.
Step 11: Step-by-step page optimization
Based on page ranking by queries and traffic analysis by category, SEO experts like Semalt work with the site structure regularly. They expand it, modify the text, meta tags, internal links and the mass of external links on the pages. It's a long process.
Everything is complicated by the constant updating of search engine algorithms, in the sense that it is often necessary to make changes to the website promotion strategy and constantly improve it for users and search engines.
Do you want to get all of your site's pages into the index quickly? Order a smart SEO promotion from Semalt.com.
Conclusion
In sum, it is important to promote your website. It allows you to make it visible; reach potential customers from afar; convince them of the effectiveness of your services and gain much more ground. To achieve this, we recommend that you follow the 11 major steps in the work of an SEO specialist that we have just proposed.
Finally, we urge you to make full and rigorous use of the DSD SEO tool to discover its full potential for promoting your business. For all your needs in the use of the DSD tool, do not hesitate to contact us.